EVOCITIES WINS ANOTHER AWARD
- Evocities awarded best government sponsored PR relations campaign in Australia
- Third award for successful regional relocation program
- PRIA award recognises excellence and best practice in public relations
The Evocities campaign has been recognised as the best government sponsored campaign in Australia by the Public Relations Institute of Australia (PRIA) at the annual Golden Target Awards in Sydney.
The Golden Target is the third major award won by Evocities following the IABC Gold Quill award for best media relations campaign in the world and the PRIA State Award for Excellence for the best government relations campaign in Australia.
The Golden Target Award was picked up by Susan Redden Makatoa from specialist communications consultancy SHJ, which has implemented the public relations part of the campaign. Susan is an Evocity native herself, hailing originally from Wagga Wagga and, in a happy coincidence, was presented with the award by a former school friend from Wagga, Peter Fraser, from social media monitoring agency and award sponsors SR7.
Susan said: “We are delighted that Evocities has been recognised by PRIA for this prestigious award. These awards set the industry benchmark for excellent performance, so to be recognised from such a wide and talented pool is a fantastic achievement for Evocities. There was some very tough competition so it was a thrill to win.
“We see awards like this and the others the campaign has received as a fantastic endorsement of the strength of Evocities. We are very proud to be a part of Evocities and this acknowledgement is proof we are right to be.
“The Evocities concept was created by the seven councils involved nearly six years ago, so it has been great to be able to help them bring it to life so successfully and see the campaign bear fruit, with 275 people already relocating to one of the seven cities.”
Stephen Sykes, Chair of the Evocities Steering Committee said, “This campaign has been a true collaboration between the public and private sectors and SHJ. Like all good collaborations, it is founded in fantastic communication based on goodwill, trust and commitment.”
The PRIA Golden Target Awards showcase expertise in the public relations and communication industry. There are 16 categories and three awards in each category - Winner, Highly Commended and Commended. Evocities and SenateSHJ were awarded as the winner in the government sponsored campaigns category.
PHOTO: Susan Redden Makatoa from SHJ collects The Golden Target Award.
