LOOKING FOR A CHANGE?
The main conditions required for participants to consider relocation were employment, financial incentive and facilities in the area.
ASCET's market research identified 3 primary markets for those most likey to relocate:
THE FAMILITES - aged between 35-44, generally young parents with younger school aged children
Looking for lifestyle and a move from the big city
Benefits sought include employment prospects, education, health facilities and safety
THE BLOOMERS - Aged between 45-54, this group place a high importance on environment and leisure benefits
Looking for lifestyle and a move from the big city
Benefits sought include lifestyle, employment prospects, natural beauty and features and climate
THE FREE-WHEELERS - Aged between 25-34 this group are predominantly young parents or couples in the early stages of their careers
Looking for career advancement and a move from the big city
Benefits sought include employment, education, safety and lifestyle
